Netzwerk-Marketing auf der Competence-Site

Nachhaltiges Netzwerk-Marketing auf der Competence-Site

Das ist eines der führenden Kompetenz-Netzwerke im deutschsprachigen Raum für Fragestellungen aus den Bereichen
  • Management,
  • IT,
  • Produktion,
  • Logistik,
  • Finanzen,
  • Immobilien und
  • Recht.
1) Das Themenspektrum wächst weiter, und in mehr als 100 themen-fokussierten Competence Centern haben Fachinteressierte, Entscheider und Nachwuchskräfte kostenlos Zugang zu hochwertigen Inhalten, Praxiserfahrungen und Experten-Antworten.
2) Experten und über 9000 Unternehmen können auch mit Deinen Kompetenzen den Markt für sich gewinnen.
3) Auf Competence-Site.de bringen sich über 6.000 Experten aus der Wissenschaft und der Praxis (Vorstände, Geschäftsführer, Bereichsleiter, High-Potentials, …) ein.
Das Netz arbeitet mit institutionellen Kompetenzträgern und Netzwerk-Organisationen zusammen (Verlage, Forschungsinstitute, Bildungsinstitute und Verbände).
4) Das Netzwerk wächst kontinuierlich. Weltweit können sich Nutzer, Experten, Unternehmen/ Anbieter dem Netzwerk der Competence Site anschließen. Competence Site.de konnte eine einzigartig hochkarätige Nutzerklientel an sich binden. Inzwischen verzeichnet Competence-Site ca. 1 Mio Besucher im Jahr.
5) Firmen können sich auf der Plattform als führende Kompetenzträger positionieren und für ihre Dienstleistungen werben. Sponsoren und Werbekunden profitieren von einer zielgenauen Ansprache der hochkarätigen Nutzer der Competence Site ohne Streuverluste.

Wichtigkeit von Beziehungen für das Geschäft

„Ein Leben ohne Beziehungen ist wie Tauchen ohne Sauerstoffflasche.“ (Carsten Maschmeyer)

Der ehemalige Star-Verkäufer und Gründer sowie Geschäftführer des AWD – Allgemeiner Wirtschafts-Dienst, Carsten Maschmeyer, kann diese Weisheit für große Geschäfte bestätigen.

Er kenne sogar Menschen, „die einzig wegen ihrer Netzwerke, Kontakte und Beziehungen einen begehrten, gut bezahlten Job bekommen haben“.

Diese seien bei Unternehmen begehrt, weil sie der „Zugangsschlüssel zu weiteren Schlüsselkontakten“ seien.

http://www.spiegel.de/politik/deutschland/carsten-maschmeyer-das-ist-das-netzwerk-des-awd-gruenders-a-1002914.html

Carsten Maschmeyer
Selfmade: erfolg reich leben
Gebundene Ausgabe: 384 Seiten
Verlag: Ariston (19. März 2012)
Sprache: Deutsch
ISBN-10: 3424200670

 

 

Networking – Der Schlüssel zum Erfolg

„Networking is the key to success” – Netzwerken bzw. Vernetzen ist der Schlüssel zum Erfolg!

social Media_icons-640402_640

Was ist und wie geht Networking?

Den meisten fällt bei dem Wort „Networking“ als erstes Facebook oder Twitter ein. Doch  Networking bedeutet längst nicht nur, daß Du auf Facebook ein Profil hast!

Diese Internet-Angebote von „Social Media“  sind Internetplattformen mit einem großen Netzwerk von Menschen, Gruppen, Vereinen, Künstlern oder Unternehmen, die sich dort registriert haben und ein „Profil“ verwalten. Das ist zunächst ähnlich wie ein persönliches Telefonbuch. Doch hier kann man automatisch auch die Kontakte der 2. oder 3. Ebene finden – von Freunden und deren Bekannten. Damit kann man Hunderte oder Tausende von Kontakten aufbauen.

Wie kann man mit diesen Sozialen Netzwerken im Job oder im Unternehmen erfolgreicher sein oder dadurch eine besondere Stelle finden bzw. einen geschäftlichen Auftrag bekommen?

Das Internet und soziale Netze

Um Verbindungen zu anderen Menschen oder Unternehmen herstellen zu können, braucht man zunächst Kontakte. Durch die Vernetzung von verschiedenen Menschen entsteht ein Kommunikations- und Interaktions-Geflecht. Mit der Etablierung und Entwicklung des Internets und der verschiedenen Plattformen wie Facebook, Twitter, LinkedIn, Xing und vielen weiteren, können Kontakte zu Partnern aus der ganzen Welt hergestellt werden. Mit diesen Kontakten („Freunden“ bei Facebook) kann man in  Austausch treten und beständig bleiben. Zwischen den einzelnen geknüpften Menschen ergeben sich – wie im natürlichen sozialen Leben –  unterschiedlich enge Beziehungen – abhängig davon, ob es echte Freunde, Familie- oder Vereins-Mitglieder, Arbeitskollegen oder Unternehmer aus fernen Ländern sind. Das Internet erleichtert und beschleunigt die Kontakt-Herstellung und Kontakt-Verwaltung.

Networking in der virtuellen Welt des Internets

Die Idee von Networking ist: Wer gekonnt „netzwerkt“, der knüpft schnell Verbindungen zu interessanten Menschen, aus denen wertvolle Geschäftsverbindungen werden können.

Bei der Auswahl von Kontakten kommt es darauf an

  • wieviel und welche anderen Freunde sie haben,
  • welchen Einfluss sie im Geschäftsleben haben.

Nur viele Kontakte zu sammeln, das  bringt Dir noch nicht wirklich viel ein. Die „Kontaktpflege“ ist im Networking ein Schlüsselwort. Gemeinsame Interessen und Themen finden und ins Gespräch bringen – egal ob es die Familienmitglieder, die Nachbarn, die Freunde, die Arbeitskollegen oder deren Bekannte sind, die Du durch deren Verbindung im Netz kennengelernt hast. Networking funktioniert nur dann, wenn beide Seiten des Kontakts aktiv sind, denn „Eine Hand wäscht die andere“. Durch das Internet können wir heute Kontakte einfacher herstellen und aufrechterhalten, allerdings kostete die Kontaktpflege auch etwas Zeit.

Networking im physischen sozialen Leben

Auch außerhalb der virtuellen Plattformen der Sozialen Medien gibt es viele Möglichkeit, Networking zu betreiben. Verschiedene Veranstaltungen (Events) im Alltag und im Geschäftsleben bieten die Gelegenheit des Kontaktes mit anderen Menschen von Angesicht zu Angesicht (Face-to-Face).  Das kann die interne Feiern des eigenen Unternehmens sein oder eine Veranstaltung des Unternehmens, an der Menschen von anderen Unternehmen teilnehmen. Dabei kann man aus einem Gespräch heraus die E-Mail-Adressen und Telefonnummern (oder Visitenkarten) austauschen. Dabei ist es natürlich von entscheidender Bedeutung, daß man einen direkten persönlichen Kontakt aufbauen kann, was überhaupt erst bestimmte Anliegen ins Laufen bringen kann.

Die Gefahren des Networkings im Internet

Nicht nur die Geheimdienste wie NSA, sondern auch immer mehr Chefs, Personalverantwortliche und Arbeitgeber recherchieren über ihre Mitarbeiter oder Bewerbungskandidaten im Internet (zum Beispiel bei Facebook). Deshalb  muß sich jeder beim Networking im Internet bewußt sein, dass andere über die eigene Person einiges erfahren können. Deshalb ist es von besonderer Wichtigkeit, speziell bei Facebook  auf die Einstellung der Privatsphäre zu achten. Private Informationen mit Bild und Ton oder Video (die heute beliebten „Selfies“) – wie etwa über die letzte Geburtstagsparty – gehören vielleicht nicht vor die Augen und Ohren zukünftiger Chefs oder künftiger Geschäftspartner. Du solltest verantwortungsbewußt mit Deinen Informationen im Internet umgehen, denn dort wird alles gespeichert. Manches kann sich zu Deinen Ungunsten auf Deine „Online-Reputation“ auswirken.

Vergiß zusätzlich nicht, dass Du für den einen oder anderen Kontakt im Berufs- oder Geschäftsleben möglicherweise ebenfalls ein wichtiger Kontakt bist. Die Güte und Menge der Kontaktgestaltung entscheidet besonders über die Effektivität Deines Netzwerkes.

Melde Dich mal wieder!

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