7 Argumente auch für kleine Firmen, eine Homepage zu nutzen

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7 Gründe für den Nutzen einer eigenen Homepage

Etwas 1/4 aller Unternehmen haben in Deutschland immer noch keine Internetpräsenz. Bei Freiberufler ist diese Zahl noch höher. Ihre Gründe dazu sind fast immer das fehlende Geld und die mangelnde Zeit (oder beides). Jedoch sprechen mindesten 7 Argumente für die Gestaltung einer geschäftlichen Homepage.

1. Du kannst Dein Angebot umfassender präsentieren

Wenn man einen Internetauftritt vorbereitet, dann setzt man sich vorher intensiv mit seinem Produkt- oder Dienstleistungsangebot auseinander.
Und kann für die Kunden deutlich werden, daß das Sortiment umfangreicher ist als gewußt oder vermutet.

2. Du kannst effektiver werben

Die virtuelle Welt kann man heute für die Werbung für sein Angebot nicht mehr wegdenken und weglassen.
Demnach wird durch die Planung einer Homepage auch die gesamte Werbung überprüft und nach der Wirkung bewertet.
Flyer und Prospekte, Kalt-Akquisition und Direkt-Mailings drängen sich einem Kunden auf und erreichen ihn nicht immer zur richtigen Zeit.
Findet der Kunde Dein Angebot z.B. über Google oder Facebook, dann hast Du größere Chancen, dass er einen konkreten Bedarf hat und sich von Dir eine dazu passende Lösung verspricht.
Kostengünstiger kann man heute nicht werben, wenn potentielle Kunden zu mir als Anbieter über die „organische“ Suche im Internet kommen.
Das Vorbereiten, Aufsetzen, Betreiben und Optimieren einer Homepage erfordert zunächst einmal eine Investition an Zeit, Geld, Ideen und Kraft

3. Du kannst schnell und einfach gefunden werden

Wenn Du Deine Kunden häufig in Deinem physischen Betrieb, Geschäft oder Büro empfängst, dann ist eine Anfahrtsbeschreibung sehr hilfreich.
Die Integration von „Google Maps“ auf Deiner Homepage setzt dies in wenigen Minuten um.

4. Du kannst häufige Kundenfragen (FAQs) auf Deiner Homepage für alle beantworten

Du bekommst sicher auch Fragen von den Kunden, die oft gestellt werden. Es ist zwar gut, persönlich mit Kunden zu sprechen oder zu telefonieren, aber die Zeit für Antworten auf immer wiederkehrende Fragen kannst Du auch besser nutzen. Auf einer Seite „Häufige Fragen und Antworten (FAQs)“ beantwortest Du diese Fragen einfach auf der Homepage.

5. Du kannst die Kommunikation mit Deinen Kunden verbessern

Zur besseren Kundenbindung mußt Du möglichst den Kontakt und Austausch mit ihnen aufrecht halten. Das mußt Du nicht direkt und persönlich tun, sondern kannst das auch per Newsletter, per Skype, per Blog, Twitter oder Facebook realisieren.
Besonders für Freiberufler kann es sehr wirksam sein, über einen Internet-Blog sich als Experten des jeweiligen Gebiets zu zeigen und zu positionieren.

6. Du kannst Deine Produkte online automatisch verkaufen

Falls Du ein versandfähiges Produkt verkaufst oder sogar ein Informationsprodukt (eBook, eKurs, Videos, Audios) ist es günsti, dies in einem Online-Shop anzubieten.
So erweiterst Du sofort die Anzahl Deiner potentiellen Kunden weltweit über das Internet.
Auch ein Online-Shop im Internet aufzubauen ist heute nicht mehr komplizierter als eine private eBay-Auktion zu etablieren.

7. Du kannst von Deinen Kunden leichter weiterempfohlen werden

Wenn Dein Angebot gut ist, dann empfehlen Kunden auch gern weiter.
Im Internet-Zeitalter erfolgt das immer mehr über Soziale Medien sowie per E-Mail, Chat oder klassische Foren.
Ohne Homepage kann jedoch niemand auf Dein Angebot verweisen und verlinken und Du verzichtest damit auf den schnell wachsenden Empfehlungskanal.

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Das Unternehmen „all-inkl.com“ – Neue Medien Münnich GmbH aus Deutschland ist einer der erfolgreichsten professionellen Anbieter von Dienstleistungen im Bereich Webhosting, Server und Domainverwaltung.

Gegründet wurde das sächsische Unternehmen mit den drei Würfeln im Logo im Jahr 2000 und beschäftigt derzeit 70 Mitarbeiter.

„all-inkl.com“ verwaltet mehr als 600.000 Kundenaccounts auf über 4000 Servern in zwei Dresdner Rechenzentren, wovon ein 800 Quadratmeter großes sich direkt im firmeneigenen Besitz befindet. Zu den Kunden zählen circa zwei Drittel Privatpersonen, ein Drittel sind Unternehmen.

Das ist meine Empfehlung

  • aus über 10 jähren guter Zusammenarbeit und
  • eines der besten Preis-Leistungs-Verhältnisse

FIA GT1 WM – Team René Münnich



Business 052

 Das Internet ist der weltweite größte Marktplatz:

  •  1,2 Billionen Google Suchanfragen (Jahr 2012)
  •  2,4 Milliarden Internetnutzer
  •  96 % nutzen das Netz als Informations-Quelle
  •  79 % kauften in den letzten 12 Monaten im Internet

 Große Nachfrage nach Spezialisten:

  •  50 % der Firmen machen keinen Umsatz mit ihrer Website.
  • 20 % der Firmen haben noch nicht einmal eine Website.
  • 3,6 Millionen kleine Firmen in Deutschland haben keine Marketing-Abteilung für eine erfolgreiche Internet-Strategie.

Als Internet Success Coach erstellen Sie Websites die Resultate bringen und unterstützen kleine Firmen beim Internet-Marketing. Deshalb fließt in die Taschen unserer Partner viel Geld. Gerne informieren wir Sie in einem kostenlosen und unverbindlichen Informations-Seminar:

Ich helfe als Webmaster beim Aufbau eines Blogs auf der Basis von WordPress

Als Generalisten und „Website-Architekten“ plane, koordiniere und überwache ich die Entwicklung von Websites und Webanwendungen.
Im Mittelpunkt meiner Arbeit steht die Sicherstellung des Projekt- und ggf. des Markterfolgs einer Internetpräsenz.

Dazu nehme ich z.B. folgende Tätigkeiten wahr:

  • Beratung in der Planungsphase eines Web-Projektes
  • Markt-, Website- und Wettbewerber-Analyse
  • Web-Design: Layout und Design mit Hilfe von WordPress, Design mit Hilfe von Grafik- und Bildbearbeitungssoftware, Usability-Optimierung
  • Web-Business: Online-Marketing, z. B. Suchmaschinenoptimierung (SEO), E-Mail-Marketing, Affiliate-Marketing, Reichweiten- und Nutzungsmessung von Websites, E-Mail-Newslettern, Online-Shops etc., Überwachung der Einhaltung von Rechtsvorschriften

Mein grundsätzliches Angebot als Webmaster

1) Phase = Aufbau der (komplexen) Internetpräsenz

Bis 4. Woche

(inkl. Website, Blog, Facebookseite, Pinterest, Youtube ggf. andere Soziale Medien)

  • Marktnische
  • Keywords
  • Domainwahl
  • Hosting
  • technische Umsetzung der Website (WordPress)
  • Layout-Anpassung (Theme, Plugins)
  • Shop-Funktion (ggf.)
  • Wesentliche Seiten (wie Impressum. Kontakt, über mich, Angebot)
  • Content: Inhalts-Recherche (Curating)
  • SEO-orientierte Texterstellung (mindestens 10 Artikel für den Start) in Abstimmung mit dem Auftraggeber sowie Anleitung für Eigenarbeit (Muster)
  • Besprechung der Herstellung von Gratis-Angebot und ersten Produkten (eigen und/oder fremde)

Das Projekt wird auf der Basis der Websoftware WordPress realisiert.

Spätere Erweiterungen und Anpassungen sind erforderlich.

2) Phase = Vermarktung & Suchmaschinenoptimierung

Bis 8. Woche

Steigerung des Traffics (Websitebesucher), damit die Besucherzahlen auf gute Werte steigen:

  • Gratis-Angebote,
  • Suchmaschinenoptimierung,
  • email-Marketing,
  • Social Media und
  • andere Vermarktungsmaßnahmen

(Etwas abhängig vom verzögerten Google-Ranking)

Vor dem Geld verdienen muss erst einmal Traffic da sein.

3) Phase = Monetarisierung (“Geld verdienen“) & Optimierung

Bis 20. Woche

Ist der Traffic da, dann Werbung mit Google-AdSense, FB-Werbung, Virales Marketing, Partnerprogramme (Affiliate).

Dabei ist nicht nur Recherche und Einbauaufwand notwendig, sondern auch die Optimierung.

Zudem weiterer Ausbau aller etablierten Webpräsenzen.

Die Abgrenzung der Phasen ist natürlich nicht genau 100% möglich.

4) Phase = laufende Wartung, Betreuung, Optimierung

Nach Abschluß 3) Phase


  1. eBook Grundverständnis Internet – Die Vernetzung
  2. eBook Geschäftserfolg mit Profi-Blogging
  3. eBook 60 Möglichkeiten des Geldverdienens im Internet
  4. eBook Werbetexte
  5. eBook Traffic-Quellen
  6. weitere Infos in Abhängigkeit vom Inhalt und Voraussetzungen

Die Kosten für alle Fremdleistungen (z.B. Hosting, Software, Werbung) werden durch den Auftraggeber nach konkreter Absprache getragen.

Das Honorar für meine Leistungen als Webmaster ist abhängig vom Webprojekt und wird individuell vereinbart.

Beispiele meiner Webmaster-Arbeit:

  1. internetworkmarketing.info
  2. luxcoaching.eu
  3. life-coaching-club.com
  4. reich-sein.eu
  5. geld-verdienen.name
  6. mind-master.info
  7. social-shopping.ws
  8. luxwell.eu
  9. marie-peporte.com (Projekt Marie Peporté)
  10. hexentum.info (Projekt Marie Peporté)
  11. luxdeko.eu (Projekt Mireille Melchior)
  12. pascal-silva.com (Projekt Pascal Silva)
  13. manonthekes.com (Projekt Manon Thekes)

Werkzeuge für den Webmaster


Wie lautet meine IP Adresse?

Wie lautet meine IP Adresse? Hier ermitteln und IP sofort anzeigen lassen. Die IP-Adresse ist die Postanschrift im Internet, die einen Teilnehmer identifiziert.


Freie Domains finden

Finde schnell und einfach freie Domains. Alle Domains und Domainendungen sind möglich


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Zeigt die HTTP-Header einer Internetseite an, die versteckt beim Aufruf einer Homepage übertragen werden


Kostenloser Text-Counter für deine Homepage

Kostenloser einfacher werbefreier Text Counter für deine Homepage. Zählt jeden einzelnen Besucheraufruf. Der Zähler kann beliebig formatiert werden.


Wie schnell ist mein Internet?

Messe deine Internet Download und Upload Übertragungsrate von deiner Internet Verbindung. Der Test erkennt DSL bis 16.0000


Tote Links auf Webseiten finden mit dem Linkchecker Tool

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Dieser QR-Generator erstellt aus Links oder beliebigen Texten einen QR-Code zum abscannen. Das erzeugte QR-Code-Bild kann sofort heruntergeladen werden.

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Generiere ein sicheres Zufallspasswort. Es stehen hierbei einige Sicherheitsoptionen zur Verfügung.





HTML Farbencodes


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Extrahiert die Tonspur aus vielen Multimedia Dateien und wandelt diese in MP3 oder ähnliche Formate um.


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