„Networking is the key to success” – Netzwerken bzw. Vernetzen ist der Schlüssel zum Erfolg!
Was ist und wie geht Networking?
Den meisten fällt bei dem Wort „Networking“ als erstes Facebook oder Twitter ein. Doch Networking bedeutet längst nicht nur, daß Du auf Facebook ein Profil hast!
Diese Internet-Angebote von „Social Media“ sind Internetplattformen mit einem großen Netzwerk von Menschen, Gruppen, Vereinen, Künstlern oder Unternehmen, die sich dort registriert haben und ein „Profil“ verwalten. Das ist zunächst ähnlich wie ein persönliches Telefonbuch. Doch hier kann man automatisch auch die Kontakte der 2. oder 3. Ebene finden – von Freunden und deren Bekannten. Damit kann man Hunderte oder Tausende von Kontakten aufbauen.
Wie kann man mit diesen Sozialen Netzwerken im Job oder im Unternehmen erfolgreicher sein oder dadurch eine besondere Stelle finden bzw. einen geschäftlichen Auftrag bekommen?
Das Internet und soziale Netze
Um Verbindungen zu anderen Menschen oder Unternehmen herstellen zu können, braucht man zunächst Kontakte. Durch die Vernetzung von verschiedenen Menschen entsteht ein Kommunikations- und Interaktions-Geflecht. Mit der Etablierung und Entwicklung des Internets und der verschiedenen Plattformen wie Facebook,Twitter, LinkedIn, Xing und vielen weiteren, können Kontakte zu Partnern aus der ganzen Welt hergestellt werden. Mit diesen Kontakten („Freunden“ bei Facebook) kann man in Austausch treten und beständig bleiben. Zwischen den einzelnen geknüpften Menschen ergeben sich – wie im natürlichen sozialen Leben – unterschiedlich enge Beziehungen – abhängig davon, ob es echte Freunde, Familie- oder Vereins-Mitglieder, Arbeitskollegen oder Unternehmer aus fernen Ländern sind. Das Internet erleichtert und beschleunigt die Kontakt-Herstellung und Kontakt-Verwaltung.
Networking in der virtuellen Welt des Internets
Die Idee von Networking ist: Wer gekonnt „netzwerkt“, der knüpft schnell Verbindungen zu interessanten Menschen, aus denen wertvolle Geschäftsverbindungen werden können.
Bei der Auswahl von Kontakten kommt es darauf an
wieviel und welche anderen Freunde sie haben,
welchen Einfluss sie im Geschäftsleben haben.
Nur viele Kontakte zu sammeln, das bringt Dir noch nicht wirklich viel ein. Die „Kontaktpflege“ ist im Networking ein Schlüsselwort. Gemeinsame Interessen und Themen finden und ins Gespräch bringen – egal ob es die Familienmitglieder, die Nachbarn, die Freunde, die Arbeitskollegen oder deren Bekannte sind, die Du durch deren Verbindung im Netz kennengelernt hast. Networking funktioniert nur dann, wenn beide Seiten des Kontakts aktiv sind, denn „Eine Hand wäscht die andere“.Durch das Internet können wir heute Kontakte einfacher herstellen und aufrechterhalten, allerdings kostete die Kontaktpflege auch etwas Zeit.
Networking im physischen sozialen Leben
Auch außerhalb der virtuellen Plattformen der Sozialen Medien gibt es viele Möglichkeit, Networking zu betreiben. Verschiedene Veranstaltungen (Events) im Alltag und im Geschäftsleben bieten die Gelegenheit des Kontaktes mit anderen Menschen von Angesicht zu Angesicht (Face-to-Face). Das kann die interne Feiern des eigenen Unternehmens sein oder eine Veranstaltung des Unternehmens, an der Menschen von anderen Unternehmen teilnehmen. Dabei kann man aus einem Gespräch heraus die E-Mail-Adressen und Telefonnummern (oder Visitenkarten) austauschen. Dabei ist es natürlich von entscheidender Bedeutung, daß man einen direkten persönlichen Kontakt aufbauen kann, was überhaupt erst bestimmte Anliegen ins Laufen bringen kann.
Die Gefahren des Networkings im Internet
Nicht nur die Geheimdienste wie NSA, sondern auch immer mehr Chefs, Personalverantwortliche und Arbeitgeber recherchieren über ihre Mitarbeiter oder Bewerbungskandidaten im Internet (zum Beispiel bei Facebook). Deshalb muß sich jeder beim Networking im Internet bewußt sein, dass andere über die eigene Person einiges erfahren können. Deshalb ist es von besonderer Wichtigkeit, speziell bei Facebook auf die Einstellung der Privatsphäre zu achten. Private Informationen mit Bild und Ton oder Video (die heute beliebten „Selfies“) – wie etwa über die letzte Geburtstagsparty – gehören vielleicht nicht vor die Augen und Ohren zukünftiger Chefs oder künftiger Geschäftspartner. Du solltest verantwortungsbewußt mit Deinen Informationen im Internet umgehen, denn dort wird alles gespeichert. Manches kann sich zu Deinen Ungunsten auf Deine „Online-Reputation“ auswirken.
Vergiß zusätzlich nicht, dass Du für den einen oder anderen Kontakt im Berufs- oder Geschäftsleben möglicherweise ebenfalls ein wichtiger Kontakt bist. Die Güte und Menge der Kontaktgestaltung entscheidet besonders über die Effektivität Deines Netzwerkes.
Melde Dich mal wieder!
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