Etwas 1/4 aller Unternehmen haben in Deutschland immer noch keine Internetpräsenz. Bei Freiberufler ist diese Zahl noch höher. Ihre Gründe dazu sind fast immer das fehlende Geld und die mangelnde Zeit (oder beides). Jedoch sprechen mindesten 7 Argumente für die Gestaltung einer geschäftlichen Homepage.
1. Du kannst Dein Angebot umfassender präsentieren
Wenn man einen Internetauftritt vorbereitet, dann setzt man sich vorher intensiv mit seinem Produkt- oder Dienstleistungsangebot auseinander.
Und kann für die Kunden deutlich werden, daß das Sortiment umfangreicher ist als gewußt oder vermutet.
2. Du kannst effektiver werben
Die virtuelle Welt kann man heute für die Werbung für sein Angebot nicht mehr wegdenken und weglassen.
Demnach wird durch die Planung einer Homepage auch die gesamte Werbung überprüft und nach der Wirkung bewertet.
Flyer und Prospekte, Kalt-Akquisition und Direkt-Mailings drängen sich einem Kunden auf und erreichen ihn nicht immer zur richtigen Zeit.
Findet der Kunde Dein Angebot z.B. über Google oder Facebook, dann hast Du größere Chancen, dass er einen konkreten Bedarf hat und sich von Dir eine dazu passende Lösung verspricht.
Kostengünstiger kann man heute nicht werben, wenn potentielle Kunden zu mir als Anbieter über die „organische“ Suche im Internet kommen.
Das Vorbereiten, Aufsetzen, Betreiben und Optimieren einer Homepage erfordert zunächst einmal eine Investition an Zeit, Geld, Ideen und Kraft
3. Du kannst schnell und einfach gefunden werden
Wenn Du Deine Kunden häufig in Deinem physischen Betrieb, Geschäft oder Büro empfängst, dann ist eine Anfahrtsbeschreibung sehr hilfreich.
Die Integration von „Google Maps“ auf Deiner Homepage setzt dies in wenigen Minuten um.Generate Samurai siege Diamond
4. Du kannst häufige Kundenfragen (FAQs) auf Deiner Homepage für alle beantworten
Du bekommst sicher auch Fragen von den Kunden, die oft gestellt werden. Es ist zwar gut, persönlich mit Kunden zu sprechen oder zu telefonieren, aber die Zeit für Antworten auf immer wiederkehrende Fragen kannst Du auch besser nutzen. Auf einer Seite „Häufige Fragen und Antworten (FAQs)“ beantwortest Du diese Fragen einfach auf der Homepage.
5. Du kannst die Kommunikation mit Deinen Kunden verbessern
Zur besseren Kundenbindung mußt Du möglichst den Kontakt und Austausch mit ihnen aufrecht halten. Das mußt Du nicht direkt und persönlich tun, sondern kannst das auch per Newsletter, per Skype, per Blog, Twitter oder Facebook realisieren.
Besonders für Freiberufler kann es sehr wirksam sein, über einen Internet-Blog sich als Experten des jeweiligen Gebiets zu zeigen und zu positionieren.
6. Du kannst Deine Produkte online automatisch verkaufen
Falls Du ein versandfähiges Produkt verkaufst oder sogar ein Informationsprodukt (eBook, eKurs, Videos, Audios) ist es günsti, dies in einem Online-Shop anzubieten.
So erweiterst Du sofort die Anzahl Deiner potentiellen Kunden weltweit über das Internet.
Auch ein Online-Shop im Internet aufzubauen ist heute nicht mehr komplizierter als eine private eBay-Auktion zu etablieren.
7. Du kannst von Deinen Kunden leichter weiterempfohlen werden
Wenn Dein Angebot gut ist, dann empfehlen Kunden auch gern weiter.
Im Internet-Zeitalter erfolgt das immer mehr über Soziale Medien sowie per E-Mail, Chat oder klassische Foren.
Ohne Homepage kann jedoch niemand auf Dein Angebot verweisen und verlinken und Du verzichtest damit auf den schnell wachsenden Empfehlungskanal.
Im eBusiness gibt es eindeutige Trends für den geschäftlichen Erfolg
1. Content is King (Inhalte)
„Das wesentliche Kundenbindungsinstrument im Internet und somit die Grundlage für erfolgreiches E-Business ist Content. Denn der wichtigste Grund für User, eine Website zu besuchen, sind attraktive Inhalte.“ (Tanja Wallrabenstein, Content-Broker Tanto AG)
Der potentielle Kunde sucht keine Produkte, sondern passende Lösungen, die über Inhalte präsentiert werden.
Diese Inhalte müssen dem Kunden eine Herausfilterung aus der Angebotsmenge (Differenzierung) und eine (Erkennung und Wiedererkennung (Identifizierung) der Anbieter ermöglichen.
Über die qualitative und quantitative Gestaltung des Angebotes können die Möglichkeit verbessert werden, Besuchsfrequenz und Verweildauer der Nutzer ihrer Website zu erhöhen.
2. Traffic (Besucher)
Ohne Besucher auf der Homepage geht kein Geschäft. Deshalb sind Quellen für die Besuchergewinnung und der Aufbau einer email-Liste von einmal gewonnenen Interessenten wichtig.
3. Relationship (Beziehung)
Durch Personalisierung gilt es, dem Kunden individuelle Antworten auf individuelle Fragen zu geben.
Communities und Mitgliedschaften schaffen zusätzliche Vorteile in informationeller, zeitlicher und finanzieller Hinsicht.
Die Senkung der Zeitabläufe und der Gesamtkosten für eine Transaktion müssen vor allem aus Sicht des Kunden reduziert werden. Häufig ergeben sich dabei auch Einsparpotentiale für den Anbieter, die über die Konditionenpolitik an die Kunden weitergegeben werden können.
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