Video-Kommunikation als Herausforderung für Unternehmen

Die Nutzung von Videos ist ein nachhaltiger Trend in der internen und externen Kommunikation von Unternehmen.

– Die Beliebtheit von Bewegtbilder im Internet steigt täglich, weil sie der natürlichen, ganzheitlichen Kommunikation viel näher kommt, als der Austausch mit Text und Sprache. – Die Produktion von Videos ist inzwischen wesentlich kostengünstiger geworden und können sich deshalb auch Selbständige, Klein- und Mittelunternehmen leisten. – Die Youtube-Welt zeigt uns auch einen Trend, daß nicht jedes Video perfekt sein muß, daß mitunter gerade die filmische „Mitnahme“ einer natürlichen Situation große Besucherzahlen erreichen kann.

Vielfältige Kompetenzen sind gefragt

Erfolgreiche Kommunikation von Unternehmen via Bewegtbilder erfordert vielfältige Kompetenzen. – Natürlich ist es eine Kunst, wie auch sonst in der Kommunikation, Komplexes einfach und leicht verständlich mit Videos darzustellen. – Und es würde zusätzlich die Wirkung steigern, mit Bildern den Seher auch noch zu unterhalten, zum Schmunzeln oder Lachen zu bringen. – Das Wichtigste ist dabei jedoch die zündende Idee für ein Video, aus der sich Konzept, Drehbuch und Dramaturgie ergeben. Zirka 25% der Kosten für ein professionelles Video-Projekt werden deshalb für Konzeption und Storytelling ausgegeben. – „Content is King“ ist im Internet ein geflügeltes Wort. Auf den guten Inhalt kommt es deshalb auch bei einem Video an. Für diese Ansprüche an die Herstellung wirksamer Videos gibt es inzwischen professionelle Anleitungen und Experten.

Völlig neue Herausforderungen

Dieser Trend zur Videokommunikation stellt jedoch im Unternehmen alle Führungskräfte und Fachleute sowie speziell die in PR-Bereichen, Pressestellen, Kommunikations-, Werbe- und Verkaufsabteilungen vor neue Herausforderungen. Heute erfolgt deren kommunikative Arbeit immer noch stark textbasiert (Pressemitteilungen in Zeitungen, per email oder auf Firmen-Websites, Verkaufsinfos per Zeitschrift, Prospekt oder Flyer) oder spezialisiert auf einzelne audiovisuelle Medien (Radio, TV, DVD). Im Internet- und Informationszeitalter muß allerdings mehr geleistet werden als etwa die Herausgabe von Presseinformationen oder Versendung von Original-Tönen bzw. Erstellung von zielgruppenorientierten Texten für die hauseigenen Medien. Auch für die Journalisten aller traditionellen Mediengattungen ändern sich Abläufe für Recherche, Redaktion und Veröffentlichung. Für alle im Unternehmen wird es mehr und mehr entscheidend, sehr bewusst und klug mit dem Kommunikations-Tool „Video“ umzugehen und es zielerichtet einzusetzen für:

  • die alltägliche unternehmensinterne Verständigung,
  • die Aus- und Weiterbildung,
  • die Öffentlichkeitsarbeit,
  • die Werbung,
  • die Verkaufsförderung (Messen- und Ausstellungen)
  • den persönlichen Verkauf,
  • den Kunden- und Mitarbeiter-Servive.

Auch in Unternehmen sollte die natürliche Faszination des Videos bzw. Filmes die Aufmerksamkeit, das Interesse, den Drang zur Veränderung bzw. Nutzung und die Entscheidung zum Kauf oder zur Handlung des Zusehers erreichen. Mit Video-Kommunikation können Sie Mitarbeiter und Kunden besser begeistern, gewinnen und binden. Sie kommen an Video-Kommunikation nicht mehr vorbei, wenn Sie heute einen wirklichen Mehrwert Ihres Unternehmens bieten wollen! Dieses Video-Werkzeug funktioniert schon heute hervorragend in Gestalt von

  1. Video-Emails
  2. Video-Autoresponder
  3. Video-Newsletter
  4. Video-Blogging (aktuelle Mitteilung und Austausch von Inhalten)
  5. Video-Konferenzen (Webinare)
  6. Video-Broadcasting (Liveaufnahmen von beliebigen Abläufen oder Veranstaltungen)
  7. Video-Portal (wie z.B. als Firmenkanal bei Youtube)
  8. Video-Sharing (über 300 Social Network Seiten im Internet)
  9. Video-Versendung vom Mobilfunkgeräten aus
Talk Fusion bietet die Werkzeuge für Video-Kommunikation!
  • Talk Fusion liefert alles aus einer Hand – leistungsfähig, einfach bedienbar, kostengünstig.
  • Talk Fusion ist nicht nur für den „Normalverbraucher“ sinnvoll, gut und nützlich, sondern auch für Selbständige, Unternehmen, Vereine und öffentliche Institutionen – ein MUST HAVE!

Talk Fusion mit Branding Booster! Sehr wichtig in der modernen Marktkommunikation ist das (Personal) Branding oder White Labeling. Ein Highlight von Talk Fusion ist die Möglichkeit des „Personal Brandings bzw. das White Labelings“: Durch persönliche Videos bzw. die Präsentation seines individuellen Geschäftes kann Corporate Identity von Einzelpersonen, Unternehmen oder Verein vermittelt und optimal gebrandet werden. Durch White Labeling können eigene Templates für Video-eMails und Konferenzräume usw. gestaltet werden, so dass allein das persönliche (Firmen-)Logo auf den Templates erscheint. So erhält die vermittelte Marke einen Branding-Booster! Live Conferencing für (internationale) Unternehmen Video-Konferenzen werden immer wichtiger, da sie jedem die Möglichkeit geben, sich in hoher Bild-Qualität mit anderen Teilnehmern direkt auszutauschen, wie eben bei einem Face-to-Face Meeting. Besonders für Unternehmen, Vertriebe, Projektgruppen, die vor allem international zusammen arbeiten, ist das Talk Fusion Live Conferencing interessant. Es steht in direkter Konkurrenz zu WebEx, GoToMeeting oder GoToWebinar Online Meetings und HotConference Webinar Software. Einige konkurrenzlose Funktionen und Leistungen von Talk Fusion Live Conferencing sind: • Mehrere Gastgeber • HD Video Qualität • Desktop Freigabe • Whiteboard • Dateianhänge freigeben • Webinare aufnehmen • Individuelle Gestaltung des Seminarraums • UNLIMITIERTE Anzahl von Gäste Unternehmen nutzen Talk Fusion-Produkte Solche Welt-Unternehmen wie DHL, Remax, Die Schweizerische Versandhandels GmbH und über 100.000 Kunden weltweit nutzen Talk Fusion. Unternehmen im Network Marketing bzw. Multilevelmarketing nutzen Talk Fusion: Herbalife, Xango, NuSkin, Agel, Amway,Tahitian Noni, PM-International, OrganoGold usw.. Noch viele weitere Unternehmen haben bei Talk Fusion ein spezielles Template für ihre Vertriebspartner zur Nutzung eingestellt. Bereits über 1.000 fertige Templates können genutzt werden. Talk Fusion stell diese Templates in verschiedenen Sprachen zur Verfügung, u.a. in Chinesisch, Russisch, Ungarisch, Polnisch … Zusätzliche Einnahmen über Talk Fusion! Nutzen Sie die einzigartige Chance, mehr Kunden zu gewinnen, mehr Umsatz zu erreichen und zusätzliche Einnahmen über Talk Fusion zu erzielen (siehe Verdienen). Dies dürfte vor allem auch für Freiberufler (u.a. Künstler mit Fangruppen), Selbständig und Vereine sehr interessant sein.

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